Service
Marketing-Management
Subjects like globalization, skill shortage and digitalization absorb resources and capacities in enterprises, resulting in serious challenges for executives and owners. These external and internal changes in competitive conditions have a significant influence on the marketing management process of a company. A successful marketing management process requires competence and resources in order to meet the requirements and the challenges of the market. With know-how, experience, creativity and innovation, Khorram Consulting helps to analyze and develop sustainable marketing strategies. We also accompany and support our customers from analysis to implementation and monitoring of the marketing process.
Analysis and Strategy
A well-established marketing strategy positively impacts successful and sustainable business management. If revenue and profit do not develop as projected, it could be an indicator for strategic shortfalls within the marketing process. We analyze the performance of your current marketing strategy. A deep understanding of your client base is the foundation of our work philosophy. In order to increase the return on marketing investment and raise marketing efficiency and effectiveness, we pose questions, such as: What do your customers want and what is important to them? Which channels are being used to increase sales?
We help our clients to uncover potential strategic deficiencies and we help them reflect upon their own ideas. We give new impacts and work on sustainable marketing strategies. To reach pre-defined goals and to implement a successful marketing process together with you – this is the motivation for our mutual success.
Operative Marketing - Detailed Planning, Implementation & Controlling
Our marketing planning and implementation is guided by coordinated strategic goals. This process includes planning and budgeting of marketing activities, alignment and coordination of processes in day-to-day business, as well as the implementation and controlling of the process itself. The complex demands of the marketing mix require specialists across-the-board. Our strength at Khorram Consulting is the focus on sales and distribution. In other areas, we cooperate with specialists, depending on the task. Your benefit is that you have just one contact for all solutions throughout the entire marketing process.
Place
Sales and distribution play a key role in any business. When you are planning and implementing sales and distribution strategies with the goal of growth and increased revenue, Khorram Consulting adds competence, experience and new ideas to your organization. Our aim is to increase effectiveness and efficiency of the sales and distribution network. During the planning process, we ask ourselves key questions, such as: Do we have the appropriate sales and distribution organization? Are our sales and distribution channels up to date? What kind of goals are we aiming at? What kind of sales and distribution channels are being used? Do they compliment each other? Where and how do we attract new customers? Do we have appropriate incentive-models?
Khorram Consulting has expertise in management and negotiation with external partners at national and international level. Together with you, we will develop a campaign strategy for globalization. With our clear understanding of the business environment, we make economic conditions transparent, we mediate between all different stakeholders and we guide our customer in developing new markets.
Promotion
Starting from the requirements of your business, we define, together with your team, the communication goals in operations planning. If desired, we will take on the planning process and action plan. We develop customized solutions with the help of the resources of your organization, and/or we will coordinate external resources. In the planning of communications, we deal with the following topics, which are only a selection: CD/CI, advertising, sales incentives, PR, presentation, trade fairs, communication channels, media, sponsors etc.
Product
When planning the product marketing process, companies face challenges such as short product life cycles and increasing customer service requirements. Khorram Consulting supports you in all aspects of product policy, such as design, brand name, quality, packaging, warranty etc.
Price
Accurate pricing is an essential part in staying successful for the future. At the same time, pricing is an important task for profit optimization. Increasing price wars exerts pressure on companies. We support you as sparring partner, an innovator with analysis and provisions.
People
In the past years, the workforce has become a strategic component in the marketing-mix. A human resource policy with strategic planning encompasses the presentation of the company and its brand as potential employer, which is indispensable for the search for qualified employees and to foster employee motivation. This is a critical advantage for your business. We are your partner on your journey to becoming a preferred employer.